This week, we’re highlighting 5 brands as our “Social Media Stars” that have captured our attention with quirky strategies, heartfelt approaches, and witty content. These brands are killing it across platforms, and connecting with their consumers through humor, philanthropy, user generated content (UGC), giveaways, and by taking a stand on meaningful causes.
Here are our 5 Social Media Stars of the week: *cue the applause
- Panera – Highlighting authentic UGC from their fans
Panera’s Instagram feed is an aesthetic blend of their own quality photos and consumer content. Not only does this make their fans feel thanked and loved, but it makes the brand much more relatable by highlighting their products in real life.
2. Buffalo Wild Wings – Lightening the mood
Every Monday, Buffalo Wild Wings posts a #MondayMotivation photo to their feed – an “inspirational” wing-themed quote like this one. BWW sees hundreds of thousands of likes and comments from fans who have done their wing challenges and love their food. Their social media pages have become a lively and lighthearted place, and with over 400,000 followers, they’re definitely doing something right!
3. Solo Stove – Doing good
Each week on Instagram, Solo Stove has been sharing their charitable efforts to the community. They call these efforts “Project Good,” aligning with their overall company mantra, “Create Good”. It all began at the beginning of the pandemic by giving back to fans in need, and today the company continues to donate to families and organizations across the country. By sharing their compassion, Solo Stove definitely increases their brand love.
4. Buffalo Bills – Giveaways and surprise & delights done right
The Buffalo Bills are taking Twitter by storm with different fun giveaways for their fans. Some for deserving folks like healthcare workers and teachers, and others are open to all of their fans. Prizes range from a chance to virtually meet a Bills draft pick, to a pair of 2021 season tickets. With so many fun giveaways and surprise & delights, the Buffalo Bills Twitter has become a hot spot for their biggest fans.
5. Outdoor Voices – a brand voice that matters
Outdoor Voices is all about using their platform to increase visibility for women and minorities. Their brand voice is a strong call to empower women and pass the microphone to deserving individuals and organizations, often posting female-founded organizations to shed light on their work. Outdoor Voices’ Instagram series, Exercisers That Inspire Us, shares photos and videos of female athletes to inspire women to shatter the glass ceiling.
No matter your brand voice, stick with it and run with it. These five Social Media Stars have shown how impactful sharing your voice and interacting with brand fans can be, whether in the form of philanthropic work or light hearted jokes.
If you’re looking for better ways to connect with and engage your brand fans, reach out to erin@crowdly.com to learn more about our all-in-one Customer Insider programs.