From Wendy’s hysterically sarcastic tweets to Glossier featuring their own fans’ photos all over social, these savvy brands that have created a distinctive voice on social media that their fans love. Creative social media stunts have generated tons of buzz online, and we can’t help but join in on the conversation. Here are 5 viral brand moves we love this week:
- Reese’s sends giant gift boxes to teams after March Madness losses
Reese’s has a hilarious Twitter personality known as “Salty REESE’S,” inspired by their Reese’s Big Cup with Pretzels candy. The brand uses dry humor while poking fun at themselves and other brands with the hashtag #SaltyReeses. Most recently, they’ve capitalized on the March Madness hype, and in keeping with their humor, have sent every losing team a huge box of Reese’s as a condolence gift.
- Barilla’s Spotify pasta playlists
Barilla has entered the Spotify realm and created public playlists timed perfectly for cooking each of their pasta shapes. With catchy names like “Pleasant Melancholy Penne” and “Moody Day Linguine,” each is a curated collection of songs to enjoy while cooking so you can ditch your timer. This interactive idea has engaged younger brand fans, reaching Barilla and Spotify lovers, and inspired countless tweets and Tik Toks sharing user experiences.
- Krispy Kreme offers free donuts to vaccinated individuals
Krispy Kreme is showing its support for those who get vaccinated in the U.S, sharing, “Krispy Kreme is finding ways to be sweet as the U.S. continues to scale COVID-19 vaccinations.” Anyone who shows their vaccination card at a Krispy Kreme location will receive a free Original Glazed doughnut. This sweet stunt has gotten tons of recognition online, and fans are sharing their own trips to receive their free treat.
- Dove’s #ShowUs campaign
By shattering beauty standards and championing self-love and inclusivity, Dove has successfully grown an enormous base of loyal, passionate brands fans. With its social media campaigns and commercials like its iconic “Dove Real Beauty Sketches,” Dove has mastered its authentic brand voice. Its #ShowUs campaign aimed to promote an inclusive vision of beauty- the brand captured and shared 10,000 images of women, taken by women, with no staged sets or digital distortion. By inviting their followers to share their beautiful selves, #ShowUs generated over 600,000 posts on Instagram.
- Oreo x Lady Gaga collaboration
Oreo has teamed up with Lady Gaga to create OREO x Lady Gaga limited edition packs inspired by her album, Chromatica. Aside from the already enticing nature of limited edition flavors, engaging social media challenges were announced at the time of its release. A Twitter scavenger hunt was held by Oreo with hourly clues, where 50 random winners received the OREO x Lady Gaga pack signed by Lady Gaga herself. Additionally, “Sing It With Oreo” is an online competition where participants send a friend a virtual “OREOgram” for a chance to win a meet and greet with Gaga. Check out the Sing It With Oreo for more information here.
By breaking down beauty standards, celebrating the COVID vaccine, and even keeping things light with pasta playlists, these brands are making waves and capturing our attention. These viral moments are a testament to the power of connecting with your consumers in innovative ways.
If you’re looking for better ways to connect with and engage your brand fans, reach out to erin@crowdly.com to learn more about our all-in-one Customer Insider programs.