“In the digital age, connectivity and community bring immediate transparency to most products, begging the question what function brands serve…
Last year, we left SXSW Interactive inspired and motivated to continue building an authentic, powerful, and simple solution that finds and…
In our Retailer’s Guide to Brand Advocacy, we looked at a range of brands and their ability to generate and…
Our research of more than a dozen top brand pages shows that when a brand replies to a fan’s comment,…
We spend a ton of time at Crowdly understanding and humanizing brand advocacy in the digital world. We find it…
Brands are shifting their marketing budgets from TV advertising to online video due to its targetability, trackability, and tailorability. We…
In November 2007, Facebook launched Pages, stating, “Now, there is a place for them and you can become a fan…
This holiday season, consumers engaged in more than than 28 million mentions online, 8% more than last year. With engagement…
This year, the average holiday shopper is expected to do 44% of their shopping online, the highest ever recorded in…
Shoe manufacturers like Nike, Under Armour and Adidas rely on their biggest fans, “Sneakerheads,” to drive buzz and word of…