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2016 Marketing Predictions: Scott Monty

December 8, 2015 Alex Kevork

Frankly, nothing can supplant an actual personal relationship. – Scott Monty Scott Monty is a man that needs little introduction…

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Posted in: Guest Posts & Influencer Interviews, Influencer Marketing Filed under: Influencer Advice, Influencer Marketing

2016 Marketing Predictions: Jill Sherman

December 7, 2015 Alex Kevork

Tapping into what makes the influencer beloved by their audiences is the real secret sauce. Your voice, their tone. –…

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Posted in: Guest Posts & Influencer Interviews, Influencer Marketing Filed under: Influencer Advice, Influencer Marketing

2016 Marketing Predictions: Nathan Jokers

December 6, 2015 Alex Kevork

With over 8 years of online marketing experience, Nathan Jokers has been deeply rooted in the digital evolution for many…

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Posted in: Guest Posts & Influencer Interviews, Influencer Marketing Filed under: Influencer Advice, Influencer Marketing

2016 Marketing Predictions: Dorie Clark

December 5, 2015 Alex Kevork

In a noisy, fragmented world, people are less willing to listen to advertisements – but are more willing to listen…

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Posted in: Guest Posts & Influencer Interviews, Influencer Marketing Filed under: Influencer Advice, Influencer Marketing

2016 Marketing Predictions: Michael Troiano

December 4, 2015 Alex Kevork

Too many marketers make the mistake of sourcing content from “professionals,” then looking for promotional support from “influentials.” – Michael…

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Posted in: Data & Insights, Guest Posts & Influencer Interviews Filed under: Influencer Advice, Influencer Marketing

2016 Marketing Predictions: Tammy Gordon

December 3, 2015 Alex Kevork

Counting likes and followers isn’t enough in 2016. – Tammy Gordon, AARP Today, we have insight from a marketer who…

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Posted in: Guest Posts & Influencer Interviews, Influencer Marketing Filed under: Influencer Advice, Influencer Marketing

2016 Marketing Predictions: Diana Plazas

December 2, 2015 Alex Kevork

We should be producing content because it makes sense for our audience, not with the sole goal of it going…

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Posted in: Guest Posts & Influencer Interviews, Influencer Marketing Filed under: Influencer Advice, Influencer Marketing

2016 Marketing Predictions: Mark Schaefer

December 1, 2015 Alex Kevork

Being a marketer in 2015 has been really, really fun. The puzzle of digital ROI is starting to form a…

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Posted in: Guest Posts & Influencer Interviews, Influencer Marketing, Uncategorized Filed under: Influencer Advice, Influencer Marketing
word of mouth marketing is broken

The First Step to Fixing What’s Broken About Word-of-Mouth Marketing

November 11, 2015 Alex Kevork

Word of Mouth works, but Word of Mouth Marketing is broken. Words from a presentation I heard at the Womma Summit last week. The good news is, we can fix it.

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Posted in: Advocate Marketing, Data & Insights Filed under: Advocate Marketing, Influencer Marketing, word of mouth marketing

Ad Blocking: The End of Ad Buys

October 16, 2015 Galen Sanford

“The ubiquity of ad blocking across advertising mediums makes advocate marketing increasingly relevant as an effective, unblockable alternative.” – Galen…

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Posted in: Advocate Marketing Filed under: Advocate Marketing, womma, word of mouth marketing

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