Within a given week, I’m on the phone with a variety of brand managers and marketers and I’m fascinated by…
If you feel like your social feeds are flooded with more and more #sponsored influencer content by the minute, you’re…
Up until now, the traditional healthcare system hasn’t been geared towards millennials who crave convenient, personalized and engaging experiences. When…
Let’s talk about Gen Z. They’re ad-resistant and difficult to reach online. Getting in front of them in an effective…
Recently, study after study from leading marketers has shown a growing shift in focus on word-of-mouth marketing from influencers to…
Good brands are having trouble with bad reviews. While this isn’t a new phenomenon, it seems to be an increasingly…
Canada Goose’s stock plunged 10% after a pessimistic analyst downgraded it due in large part to social engagement. “We see…
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Amazon announced on Oct. 3, 2016 that the company was no longer allowing incentivized reviews (except for advanced copies of…