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advocacy on Black Friday

Brand Priorities: Advocacy vs. Sales Over the Holidays

November 26, 2014 Alex Kevork

As the biggest shopping day of the year, Black Friday marks the cornerstone of the holiday season for retailers. The…

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Posted in: Advocate Marketing, Facebook Marketing & Social Media Filed under: Advocate Marketing, Brand Loyalty, Facebook Marketing
Word of Mouth Marketing Association Summit Recap

6 Key Takeaways You Missed from the 2014 WOMMA Summit

Alex Kevork

Last week marked the 8th annual WOMMA Summit. The best and brightest marketers gathered in Los Angeles, representing brands, technology…

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Posted in: Advocate Marketing, Events, Marketing, Social Media & Community Filed under: Advocate Marketing, social advocacy, womma, womma summit, word of mouth marketing
Extreme Customers - Advocate Marketing

The Role of Extreme Customers in Driving Influence

November 11, 2014 Alex Kevork

“We spent too much time in our market research on answering the what, where, and when questions associated with consumer…

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Posted in: Advocate Marketing, Facebook Marketing & Social Media, Influencer Marketing Filed under: Advocate Marketing, Extreme Customers, Facebook Marketing, Influencer Marketing

80% of the Crowdly Team Prefers Chocolate

October 31, 2014 Alex Kevork

“Don’t get me wrong, I enjoy candy corns, but I’m not jumping for joy if someone throws it in my trick-or-treat…

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Posted in: Uncategorized
Petco and PetSmart Master Halloween

How PetSmart & Petco Mastered Halloween

October 28, 2014 Alex Kevork

The popularity of animals on the internet knows no bounds. As a result, pet stores have a big opportunity to…

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Posted in: Advocate Marketing, Facebook Marketing & Social Media Filed under: Advocate Marketing, Brand Loyalty

Will CVS Brand Advocates Get Behind A Candy Ban?

October 27, 2014 Alex Kevork

Retailers across the country are gearing-up for next week’s Halloween gauntlet. Falling on a Friday this year, trick-or-treaters and party…

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Posted in: Advocate Marketing, Data & Insights, Marketing, Social Media & Community
Airline Advocacy

Airline Advocacy: How JetBlue Missed a Soaring Customer

October 21, 2014 Alex Kevork

Recently, I purchased two round-trip tickets to Orlando via JetBlue. Due to several great past experiences, I prefer to fly…

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Posted in: Advocate Marketing, Community Management, Marketing Filed under: Advocate Marketing, Brand Loyalty

Inbound 2014 Recap: Advocacy & Community

September 22, 2014 Alex Kevork

During the Bold Talks at last week’s Inbound conference, we were lucky enough to hear Johnny “Cupcakes” Earle and Gerard…

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Posted in: Advocate Marketing, Guest Posts & Influencer Interviews, Social Media & Community Filed under: Advocate Marketing, Community Management, Influencer Advice

The Best Quotes From Inbound 2014

Alex Kevork

Here on the Crowdly blog, we bring you weekly digital marketing highlights from thought leaders across the country. Since we…

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Posted in: Advocate Marketing, Data & Insights, Guest Posts & Influencer Interviews, Social Media & Community Filed under: Advocate Marketing, Brand Loyalty, Influencer Advice

Inbound 2014 Recap: Customer Relationships

September 16, 2014 Alex Kevork

In one of the afternoon breakout sessions, Zendesk CEO Mikkel Svane talked about the customer-brand relationship. It was a quotable 45…

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Posted in: Advocate Marketing, Community Management, Guest Posts & Influencer Interviews, Infographics Filed under: Advocate Marketing, Brand Loyalty, Influencer Advice, Influencer Marketing

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