Why 84% of Your Facebook Fans are Lurkers

“The rest of the blame rests with EdgeRank, a Facebook algorithm that determines what every user will see in their news feed. Based on the three variables of affinity, weight, and time decay, it is this formula that is the cause of 84% of your Facebook fans to never see your page updates. Simply stated, Facebook assumes the lack of your fans’ liking, commenting, and sharing is enough reason to not show your updates to your fans.”