Finding digital alternatives to offline events and sports sponsorships has been a hot topic at Crowdly recently. The brands that…
Recently, study after study from leading marketers has shown a growing shift in focus on word-of-mouth marketing from influencers to…
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Word of Mouth works, but Word of Mouth Marketing is broken. Words from a presentation I heard at the Womma Summit last week. The good news is, we can fix it.
“The ubiquity of ad blocking across advertising mediums makes advocate marketing increasingly relevant as an effective, unblockable alternative.” – Galen…
Last week marked the 8th annual WOMMA Summit. The best and brightest marketers gathered in Los Angeles, representing brands, technology…