Too many marketers make the mistake of sourcing content from “professionals,” then looking for promotional support from “influentials.” – Michael…
Counting likes and followers isn’t enough in 2016. – Tammy Gordon, AARP Today, we have insight from a marketer who…
We should be producing content because it makes sense for our audience, not with the sole goal of it going…
Being a marketer in 2015 has been really, really fun. The puzzle of digital ROI is starting to form a…
Word of Mouth works, but Word of Mouth Marketing is broken. Words from a presentation I heard at the Womma Summit last week. The good news is, we can fix it.
We’ve been named dropped by some pretty smart marketers, and we don’t hate it. On Episode 55 of Mark Schaeffer…
By now, you’ve probably read Crowdly CEO Dan Sullivan’s piece on Advocate Marketing’s Dirty Little Secret. His thoughts on the…
“We spent too much time in our market research on answering the what, where, and when questions associated with consumer…
In one of the afternoon breakout sessions, Zendesk CEO Mikkel Svane talked about the customer-brand relationship. It was a quotable 45…
“Advocacy works when it’s people who really care, saying things that they really mean usually to people that they really…