Brand marketers must have a roadmap but also be able to take a detour when a moment presents itself.…
Marketing has become consumer-led, not channel-led. Marketers need to think in terms of consumers’ journeys and moments, rather than focusing…
Kimberly A. Whitler is currently an Assistant Professor of Business at the University of Virginia’s Darden School of Business.…
It seems that a majority of brand marketers are behind the times or living in the past when it comes…
I hope in 2016 marketers take a cue from the entrepreneurs they admire, and commit to testing, learning, and evolving…
I firmly believe that influencer marketing can be extremely productive for brands, but I see so few of them doing…
Frankly, nothing can supplant an actual personal relationship. – Scott Monty Scott Monty is a man that needs little introduction…
Tapping into what makes the influencer beloved by their audiences is the real secret sauce. Your voice, their tone. –…
With over 8 years of online marketing experience, Nathan Jokers has been deeply rooted in the digital evolution for many…
In a noisy, fragmented world, people are less willing to listen to advertisements – but are more willing to listen…