Recently, study after study from leading marketers has shown a growing shift in focus on word-of-mouth marketing from influencers to…
At SXSW this year I was happy to see ad blocking on the radar. One great talk I attended, hosted…
If I had to pick one session from SXSW 2016 that had a message I felt everyone in business (or…
Authenticity, authenticity and more authenticity. There may have been differences in influencer marketing strategies for Spalding, Toyota and Dollar Shave…
Over the course of the last few months, we asked a lot of marketers what notable trends they think 2016…
An influencer understands their audience, and they have a bond that’s been strengthened by mutual trust and respect. – Ali…
Marketers are forgetting the individuals that make up the aggregate. – Dan Sullivan We may be biased, but we…
Jeremy Goldman is the Founder and CEO of New York’s Firebrand Group. His views have been featured in publications such as…
Dennis Owen is the Group Manager for Social Media at Cathay Pacific Airways. Having spent close to 30 years with…
Spike Jones is a thought-provoking, status quo challenging, communications professional specializing in word of mouth marketing. Prior to his current…