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Tag: Facebook Marketing

The Power of Reply: Sears Leading the Way

February 25, 2015 Alex Kevork

Our research of more than a dozen top brand pages shows that when a brand replies to a fan’s comment,…

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Posted in: Advocate Marketing, Facebook Marketing & Social Media Filed under: Advocate Marketing, Facebook Marketing
holiday engagement

3 Ways to Capitalize on Facebook Holiday Engagement

January 6, 2015 Alex Kevork

This holiday season, consumers engaged in more than than 28 million mentions online, 8% more than last year. With engagement…

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Posted in: Community Management, Facebook Marketing & Social Media Filed under: Community Management, Facebook Marketing
wrapping

Driving Word of Mouth Through Holiday Engagement

December 22, 2014 Alex Kevork

This year, the average holiday shopper is expected to do 44% of their shopping online, the highest ever recorded in…

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Posted in: Advocate Marketing, Data & Insights, Facebook Marketing & Social Media Filed under: Advocate Marketing, Facebook Marketing
advocacy on Black Friday

Brand Priorities: Advocacy vs. Sales Over the Holidays

November 26, 2014 Alex Kevork

As the biggest shopping day of the year, Black Friday marks the cornerstone of the holiday season for retailers. The…

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Posted in: Advocate Marketing, Facebook Marketing & Social Media Filed under: Advocate Marketing, Brand Loyalty, Facebook Marketing
Extreme Customers - Advocate Marketing

The Role of Extreme Customers in Driving Influence

November 11, 2014 Alex Kevork

“We spent too much time in our market research on answering the what, where, and when questions associated with consumer…

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Posted in: Advocate Marketing, Facebook Marketing & Social Media, Influencer Marketing Filed under: Advocate Marketing, Extreme Customers, Facebook Marketing, Influencer Marketing

Sonic: Using Content to Build Brand Advocacy

September 5, 2014 Alex Kevork

Sonic is the nation’s largest chain of drive-in restaurants. With over 3 million customers daily, the company has a physical footprint equally as…

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Posted in: Advocate Marketing, Community Management, Facebook Marketing & Social Media, Marketing Filed under: Advocate Marketing, Brand Loyalty, Community Management, Facebook Marketing

Crowdly Shows Brand Love

August 27, 2014 Alex Kevork

Here at Crowdly, we talk a lot about brand advocacy and brand love. Since it’s such a common subject at…

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Posted in: Marketing, Social Media & Community Filed under: Advocate Marketing, Facebook Marketing, Influencer Marketing

Social Marketing Quotes of the Week of (7/14-7/18)

July 18, 2014 Alex Kevork

    The quote: “For Mercedes-Benz, its competition isn’t Audi, Lexus, or BMW. ‘We have to look at the best out…

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Posted in: Guest Posts & Influencer Interviews Filed under: Advocate Marketing, Brand Loyalty, Community Management, Facebook Marketing, Influencer Advice, Influencer Marketing, Infographics

Brands of Summer: Brand Advocates Behind the Grill

July 2, 2014 Alex Kevork

The success of any great BBQ depends on the devotion of the Grill Master, the spirited controller of the flame…

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Posted in: Advocate Marketing, Data & Insights, Facebook Marketing & Social Media Filed under: Advocate Marketing, Brand Loyalty, Community Management, Facebook Marketing, Infographics

It’s Social Media Day, People!

June 30, 2014 Alex Kevork

It’s June 30th, which means it’s the fifth annual Social Media Day! The good people of Mashable launched the event…

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Posted in: Facebook Marketing & Social Media, Infographics Filed under: Facebook Marketing, Influencer Advice, Infographics

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