The Quote: “Companies that are committed to customer centricity have leadership that communicates and lives the organization’s values, Alvarez said.…
Today is August 1st. August 1st! Summer’s last month is upon us and digital and social marketers are getting more…
92% of Americans buy hot dogs. With 7 billion of those wieners consumed between Memorial Day and Labor Day, hot…
When it comes to building brand awareness through sports sponsorships, the true value isn’t in the flashy television spots or…
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With 84% of automotive shoppers on Facebook, and 24% of them having used Facebook as a resource for making their vehicle purchase,…
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By: Stacey Furtado Sunny Tampa is hosting the IBM Smarter Commerce Global Summit this week. In addition to watching the…
By: Stacey Furtado After celebrating the twelfth anniversary of the iPod being sold in stores on November 10th, we look…
By: Stacey Furtado Social brand marketers: Focus on Advocate Retention. On Facebook, Advocate Retention is a great, predictive measure of…