Brands are shifting their marketing budgets from TV advertising to online video due to its targetability, trackability, and tailorability. We…
Shoe manufacturers like Nike, Under Armour and Adidas rely on their biggest fans, “Sneakerheads,” to drive buzz and word of…
In November, we covered the importance of extreme customers in brand communities. Today, we’re diving into the power of the…
As the biggest shopping day of the year, Black Friday marks the cornerstone of the holiday season for retailers. The…
The popularity of animals on the internet knows no bounds. As a result, pet stores have a big opportunity to…
Recently, I purchased two round-trip tickets to Orlando via JetBlue. Due to several great past experiences, I prefer to fly…
Here on the Crowdly blog, we bring you weekly digital marketing highlights from thought leaders across the country. Since we…
In one of the afternoon breakout sessions, Zendesk CEO Mikkel Svane talked about the customer-brand relationship. It was a quotable 45…
“Advocacy works when it’s people who really care, saying things that they really mean usually to people that they really…
Sonic is the nation’s largest chain of drive-in restaurants. With over 3 million customers daily, the company has a physical footprint equally as…