Authenticity, authenticity and more authenticity. There may have been differences in influencer marketing strategies for Spalding, Toyota and Dollar Shave…
Gen Z’s fluid sense of identity is novel to be sure, but what does it mean for brands trying to…
In today’s digital age, brand communities have swelled to large, fractured numbers of fans. These consumers — their customers —…
Kudos to Dunkin’ for pulling off their own ‘Oreo’ moment of real time marketing during the recent Deflategate media circus.…
We’re bringing back our Top 5 Social Marketing Quotes of the Week this summer, and we’re kicking it off with…
Day 3 of SXSW Interactive kicked off with a panel on Advocates vs. Agitators, with digital marketers Alice Wilson (Southwest),…
In what seemed like one of the most heavily attended sessions as SXSW kicked off today, people were packed in…
During the afternoon sessions at 2015’s SXSW Interactive, Jay Wilson (Director of Technology) and Laura McDaniel (Vice President of Marketing…
“In the digital age, connectivity and community bring immediate transparency to most products, begging the question what function brands serve…
In our Retailer’s Guide to Brand Advocacy, we looked at a range of brands and their ability to generate and…