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Leaders in Advocate Marketing: Q&A with Michael Brito

September 4, 2014 Alex Kevork

  Michael Brito,  Group Director at WCG, a W2O Group company, Author of “Your Brand, The Next Media Company.” For this week’s…

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Posted in: Guest Posts & Influencer Interviews, Influencer Marketing, Uncategorized Filed under: Advocate Marketing, Influencer Marketing

Crowdly Shows Brand Love

August 27, 2014 Alex Kevork

Here at Crowdly, we talk a lot about brand advocacy and brand love. Since it’s such a common subject at…

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Posted in: Marketing, Social Media & Community Filed under: Advocate Marketing, Facebook Marketing, Influencer Marketing

Top Dog: Advocate Marketing & America’s Hot Dogs

July 30, 2014 Alex Kevork

92% of Americans buy hot dogs. With 7 billion of those wieners consumed between Memorial Day and Labor Day, hot…

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Posted in: Facebook Marketing & Social Media, Infographics, Marketing Filed under: Advocate Marketing, Brand Loyalty, Data & Insights, Infographics

Sports Sponsorships Done Right: Alaska Airlines’ Fan Focus

July 22, 2014 Alex Kevork

When it comes to building brand awareness through sports sponsorships, the true value isn’t in the flashy television spots or…

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Posted in: Advocate Marketing, Marketing, Social Media & Community Filed under: Advocate Marketing, Brand Loyalty, Data & Insights

What Airbnb & Thor Can Teach Us About Rebranding

July 18, 2014 Alex Kevork

    This was a big week in rebranding. Airbnb and Marvel Superhero Thor both unveiled their new looks. And…

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Posted in: Marketing Filed under: Advocate Marketing, Brand Loyalty

Social Marketing Quotes of the Week of (7/14-7/18)

Alex Kevork

    The quote: “For Mercedes-Benz, its competition isn’t Audi, Lexus, or BMW. ‘We have to look at the best out…

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Posted in: Guest Posts & Influencer Interviews Filed under: Advocate Marketing, Brand Loyalty, Community Management, Facebook Marketing, Influencer Advice, Influencer Marketing, Infographics

Brands of Summer: Brand Advocates Behind the Grill

July 2, 2014 Alex Kevork

The success of any great BBQ depends on the devotion of the Grill Master, the spirited controller of the flame…

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Posted in: Advocate Marketing, Data & Insights, Facebook Marketing & Social Media Filed under: Advocate Marketing, Brand Loyalty, Community Management, Facebook Marketing, Infographics

Automotive Advocacy: Ford vs. Volkswagen [Infographic]

June 26, 2014 Alex Kevork

With 84% of automotive shoppers on Facebook, and 24% of them having used Facebook as a resource for making their vehicle purchase,…

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Posted in: Data & Insights, Infographics Filed under: Advocate Marketing, Community Management, Data & Insights, Facebook Marketing, Infographics

What John Oliver’s Trolls Can Teach Us About Community

June 11, 2014 Alex Kevork

“For once in your lives, focus your indiscriminate rage in a useful direction. Seize your moment, my lovely trolls!” –…

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Posted in: Advocate Marketing, Community Management Filed under: Advocate Marketing, Community Management

The Condiments Come Out On Facebook This Memorial Day

May 21, 2014 Alex Kevork

By: Stacey Furtado Beloved condiment A.1. made a big announcement last week; it’s breaking up with steak and it’s doing…

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Posted in: Advocate Marketing, Community Management, Facebook Marketing & Social Media, Marketing, Social Media & Community, Uncategorized Filed under: Advocate Marketing, Community Management, Facebook Marketing

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