Authenticity, authenticity and more authenticity. There may have been differences in influencer marketing strategies for Spalding, Toyota and Dollar Shave…
Word of Mouth works, but Word of Mouth Marketing is broken. Words from a presentation I heard at the Womma Summit last week. The good news is, we can fix it.
“The ubiquity of ad blocking across advertising mediums makes advocate marketing increasingly relevant as an effective, unblockable alternative.” – Galen…
In today’s digital age, brand communities have swelled to large, fractured numbers of fans. These consumers — their customers —…
Voting is open for 2016’s South By Southwest Interactive panels, and we need your help. Crowdly is up for various…
This week was a big week in the marketing world. After 98 years, Converse rolled out the much-anticipated Chuck II, Facebook…
“It’s got to be fluid. The brand is going to adjust over time, platforms are going to adjust over time,…
This recent mega–trend of major brands using certain types of ‘Influencer Marketing’ platforms I think evidences that same need, but what’s…
We’re bringing back our Top 5 Social Marketing Quotes of the Week this summer, and we’re kicking it off with…
“I’m very loyal to New Balance. I have about a dozen pairs of NB running shoes. Most importantly I love…