Crowdly CEO Dan Sullivan was featured as a contributor on iMedia Connection this week in the article, How to Partner With Your Brand’s Biggest Fans. In the article Dan looks at some key ways to mold brand perceptions by utilizing influencers. Here’s what he covers:
- Honoring community triumphs: The new CoverGirl
- Levi’s gets personal: Customer Instagrams featured in Fall catalogue
- Nutella makes peace: The fan’s role in driving resolutions
Check out Dan’s post and learn why advocates are an invaluable in Facebook brand communities.