By: Stacey Furtado
There have been some incredible sessions on Advocate Marketing at SXSW Interactive. Over the weekend, conversations have been had on the importance of advocates over influencers, ways to engage brand advocates and the importance of recognizing their actions. Here’s a recap of some of the best insights from some of the best brains in Advocate Marketing.
What did we learn?
- Nudge your fans to engage, don’t just assume they will
- Foster dialogue between fans and community members
- Surprise and delights are a great way to let your fans know you care
- Champion user generated content
Want to learn more about Crowdly’s approach to Advocate Marketing?
