By: Stacey Furtado
Social brand marketers: Focus on Advocate Retention. On Facebook, Advocate Retention is a great, predictive measure of your brand community’s success. Superfans exist as a critical, small minority that act almost like an ozone layer in maintaining your fan ecosystem. Being able to drive action and earn initial engagement is great, but if you’re not retaining these valuable potential advocates after their initial engagement, you may be pouring water into a very leaky bucket. We’ve highlighted a few key takeaways from our more in depth ten-page Whitepaper on Advocate Retention in the infographic below. We’d love to hear your best practices, cautionary tales, or any data points in the comments.
Click on the Infographic to enlarge:
Want to learn more about your brand’s Facebook Advocates?
Download our ten-page Whitepaper on all things Advocate Retention.
