Within a given week, I’m on the phone with a variety of brand managers and marketers and I’m fascinated by…
If you feel like your social feeds are flooded with more and more #sponsored influencer content by the minute, you’re…
Up until now, the traditional healthcare system hasn’t been geared towards millennials who crave convenient, personalized and engaging experiences. When…
Let’s talk about Gen Z. They’re ad-resistant and difficult to reach online. Getting in front of them in an effective…
Recently, study after study from leading marketers has shown a growing shift in focus on word-of-mouth marketing from influencers to…
Good brands are having trouble with bad reviews. While this isn’t a new phenomenon, it seems to be an increasingly…
Canada Goose’s stock plunged 10% after a pessimistic analyst downgraded it due in large part to social engagement. “We see…
An influencer understands their audience, and they have a bond that’s been strengthened by mutual trust and respect. – Ali…
Maribeth Ross is the Chief Content Officer and Managing Director at Aberdeen Group. She is a veteran B2B marketer fascinated…
Being a marketer in 2015 has been really, really fun. The puzzle of digital ROI is starting to form a…