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Category: SXSW 2016

SXSW Recap: Ad Blocking Armageddon

It’s Adblockageddon! How to Survive and Prosper – SXSW 2016 Recap

March 30, 2016 Galen Sanford

At SXSW this year I was happy to see ad blocking on the radar. One great talk I attended, hosted…

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Posted in: Influencer Marketing, Marketing, SXSW 2016 Filed under: ad blocking, adblocking, Influencer Marketing
SXSW 2016 - Recap - How to Stop Speaking in Bullshit

How to Stop Speaking in Bullshit – My SXSW Session Recap

Alex Kevork

If I had to pick one session from SXSW 2016 that had a message I felt everyone in business (or…

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Posted in: Events, Influencer Marketing, SXSW 2016 Filed under: bullshit, customer advocacy, Influencer Marketing, rhetoric

Authenticity & Influencers: Moving Brands From Respect to Love

March 13, 2016 Alex Kevork

Authenticity, authenticity and more authenticity.  There may have been differences in influencer marketing strategies for Spalding, Toyota and Dollar Shave…

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Posted in: Advocate Marketing, Influencer Marketing, SXSW 2016 Filed under: Advocate Marketing, Brand Loyalty, Influencer Marketing

Fluidity and Honesty: Gen Z and Identity in 2025

March 12, 2016 Galen Sanford

Gen Z’s fluid sense of identity is novel to be sure, but what does it mean for brands trying to…

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Posted in: SXSW 2016 Filed under: Brand Loyalty, SXSW 2016

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