Jeremy Goldman is the Founder and CEO of New York’s Firebrand Group. His views have been featured in publications such as…
Dennis Owen is the Group Manager for Social Media at Cathay Pacific Airways. Having spent close to 30 years with…
Spike Jones is a thought-provoking, status quo challenging, communications professional specializing in word of mouth marketing. Prior to his current…
Brand marketers must have a roadmap but also be able to take a detour when a moment presents itself.…
Marketing has become consumer-led, not channel-led. Marketers need to think in terms of consumers’ journeys and moments, rather than focusing…
Kimberly A. Whitler is currently an Assistant Professor of Business at the University of Virginia’s Darden School of Business.…
Ashley Baxter is a seasoned digital marketer with a decade of success helping brands find, and connect with, their target…
It seems that a majority of brand marketers are behind the times or living in the past when it comes…
I hope in 2016 marketers take a cue from the entrepreneurs they admire, and commit to testing, learning, and evolving…
I firmly believe that influencer marketing can be extremely productive for brands, but I see so few of them doing…