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Amazon announced on Oct. 3, 2016 that the company was no longer allowing incentivized reviews (except for advanced copies of…
Authentic content, generated by real customers is any brand marketer’s dream. As more and more consumers start using ad blockers…
I was lucky enough to have a great chat with Matthew Grant over at Aberdeen’s CMO Essentials publication. He had…
At SXSW this year I was happy to see ad blocking on the radar. One great talk I attended, hosted…
If I had to pick one session from SXSW 2016 that had a message I felt everyone in business (or…
Authenticity, authenticity and more authenticity. There may have been differences in influencer marketing strategies for Spalding, Toyota and Dollar Shave…
Over the course of the last few months, we asked a lot of marketers what notable trends they think 2016…
An influencer understands their audience, and they have a bond that’s been strengthened by mutual trust and respect. – Ali…
Marketers are forgetting the individuals that make up the aggregate. – Dan Sullivan We may be biased, but we…
