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Amazon announced on Oct. 3, 2016 that the company was no longer allowing incentivized reviews (except for advanced copies of…
I was lucky enough to have a great chat with Matthew Grant over at Aberdeen’s CMO Essentials publication. He had…
An influencer understands their audience, and they have a bond that’s been strengthened by mutual trust and respect. – Ali…
Marketers are forgetting the individuals that make up the aggregate. – Dan Sullivan We may be biased, but we…
Jeremy Goldman is the Founder and CEO of New York’s Firebrand Group. His views have been featured in publications such as…
Dennis Owen is the Group Manager for Social Media at Cathay Pacific Airways. Having spent close to 30 years with…
Spike Jones is a thought-provoking, status quo challenging, communications professional specializing in word of mouth marketing. Prior to his current…
Brand marketers must have a roadmap but also be able to take a detour when a moment presents itself.…
Marketing has become consumer-led, not channel-led. Marketers need to think in terms of consumers’ journeys and moments, rather than focusing…
