Authentic content, generated by real customers is any brand marketer’s dream. As more and more consumers start using ad blockers…
Kudos to Dunkin’ for pulling off their own ‘Oreo’ moment of real time marketing during the recent Deflategate media circus.…
Our research of more than a dozen top brand pages shows that when a brand replies to a fan’s comment,…
In November 2007, Facebook launched Pages, stating, “Now, there is a place for them and you can become a fan…
This holiday season, consumers engaged in more than than 28 million mentions online, 8% more than last year. With engagement…
This year, the average holiday shopper is expected to do 44% of their shopping online, the highest ever recorded in…
As the biggest shopping day of the year, Black Friday marks the cornerstone of the holiday season for retailers. The…
“We spent too much time in our market research on answering the what, where, and when questions associated with consumer…
The popularity of animals on the internet knows no bounds. As a result, pet stores have a big opportunity to…
Sonic is the nation’s largest chain of drive-in restaurants. With over 3 million customers daily, the company has a physical footprint equally as…