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Too many marketers make the mistake of sourcing content from “professionals,” then looking for promotional support from “influentials.” – Michael…
Word of Mouth works, but Word of Mouth Marketing is broken. Words from a presentation I heard at the Womma Summit last week. The good news is, we can fix it.
Last week, we threw a party to celebrate the launch of Instagram capabilities within the Crowdly platform. Just when we…
This week was a big week in the marketing world. After 98 years, Converse rolled out the much-anticipated Chuck II, Facebook…
“It’s got to be fluid. The brand is going to adjust over time, platforms are going to adjust over time,…
Your customers are already telling you what you need to know, the question is are you listening? It’s estimated that…
This recent mega–trend of major brands using certain types of ‘Influencer Marketing’ platforms I think evidences that same need, but what’s…
We’re bringing back our Top 5 Social Marketing Quotes of the Week this summer, and we’re kicking it off with…
Day 3 of SXSW Interactive kicked off with a panel on Advocates vs. Agitators, with digital marketers Alice Wilson (Southwest),…
