In today’s digital age, brand communities have swelled to large, fractured numbers of fans. These consumers — their customers —…
The best performing video on the TOMS Youtube channel has almost 4 million views — and it was never even…
This holiday season, consumers engaged in more than than 28 million mentions online, 8% more than last year. With engagement…
Recently, I purchased two round-trip tickets to Orlando via JetBlue. Due to several great past experiences, I prefer to fly…
In one of the afternoon breakout sessions, Zendesk CEO Mikkel Svane talked about the customer-brand relationship. It was a quotable 45…
Sonic is the nation’s largest chain of drive-in restaurants. With over 3 million customers daily, the company has a physical footprint equally as…
“For once in your lives, focus your indiscriminate rage in a useful direction. Seize your moment, my lovely trolls!” –…
By: Stacey Furtado Beloved condiment A.1. made a big announcement last week; it’s breaking up with steak and it’s doing…
By: Stacey Furtado Sunny Tampa is hosting the IBM Smarter Commerce Global Summit this week. In addition to watching the…
By: Galen Sanford How EdgeRank Bucked the Brands In December 2013, the Facebook community blew a gasket. Facebook changed…