By: Stacey Furtado When Facebook launched Pages in 2007, Mark Zuckerberg predicted that, “the next hundred years will be different…
By: Stacey Furtado After celebrating the twelfth anniversary of the iPod being sold in stores on November 10th, we look…
By: Stacey Furtado Social brand marketers: Focus on Advocate Retention. On Facebook, Advocate Retention is a great, predictive measure of…
By: Stacey Furtado Boston is home to over 1,000 startups and 250,000 college students. Subsequently, it’s also home to one…
Using the Crowdly dashboard, we tracked popular Halloween keywords and costumes to see which Candy brand utilized their Facebook community…
Ignore There’s a difference between not interjecting yourself as final authority into every discussion, and completely ignoring your fan base.…
Nutella, in the words of one of literally thousands of angry fans on the brand’s Facebook wall just “went from hero to…