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TOMS

SXSW 2015 Recap: TOMS Raving Fans – How Social Impact Activates Customers

March 15, 2015 Alex Kevork

The best performing video on the TOMS Youtube channel has almost 4 million views — and it was never even…

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Posted in: Advocate Marketing, Community Management, Marketing, SXSW 2015 Filed under: Advocate Marketing
Advocates vs agitators

SXSW 2015 Recap: Advocates vs. Agitators

Alex Kevork

Day 3 of SXSW Interactive kicked off with a panel on Advocates vs. Agitators, with digital marketers Alice Wilson (Southwest),…

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Posted in: Advocate Marketing, Data & Insights, SXSW 2015 Filed under: Advocate Marketing, brand adv, Brand Loyalty
building an army of brand advocates

SXSW 2015 Recap: Building an Army of Brand Advocates

March 14, 2015 Alex Kevork

In what seemed like one of the most heavily attended sessions as SXSW kicked off today, people were packed in…

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Posted in: Advocate Marketing, SXSW 2015 Filed under: Advocate Marketing, Brand Loyalty

Brand Advocacy Recap: SXSW Interactive 2014

March 5, 2015 Alex Kevork

Last year, we left SXSW Interactive inspired and motivated to continue building an authentic, powerful, and simple solution that finds and…

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Posted in: Advocate Marketing Filed under: Advocate Marketing

JCPenney’s Loyal & Engaged Brand Advocates

March 4, 2015 Alex Kevork

In our Retailer’s Guide to Brand Advocacy, we looked at a range of brands and their ability to generate and…

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Posted in: Advocate Marketing, Marketing Filed under: Advocate Marketing, Brand Loyalty

The Power of Reply: Sears Leading the Way

February 25, 2015 Alex Kevork

Our research of more than a dozen top brand pages shows that when a brand replies to a fan’s comment,…

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Posted in: Advocate Marketing, Facebook Marketing & Social Media Filed under: Advocate Marketing, Facebook Marketing

Brand Advocacy is All Around

February 18, 2015 Alex Kevork

We spend a ton of time at Crowdly understanding and humanizing brand advocacy in the digital world. We find it…

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Posted in: Advocate Marketing, Marketing Filed under: video
wrapping

Driving Word of Mouth Through Holiday Engagement

December 22, 2014 Alex Kevork

This year, the average holiday shopper is expected to do 44% of their shopping online, the highest ever recorded in…

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Posted in: Advocate Marketing, Data & Insights, Facebook Marketing & Social Media Filed under: Advocate Marketing, Facebook Marketing
The Passion of the Sneakerhead

The Passion of the Sneakerhead

December 11, 2014 Alex Kevork

Shoe manufacturers like Nike, Under Armour and Adidas rely on their biggest fans, “Sneakerheads,” to drive buzz and word of…

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Posted in: Advocate Marketing Filed under: Advocate Marketing, Brand Loyalty
advocacy on Black Friday

Brand Priorities: Advocacy vs. Sales Over the Holidays

November 26, 2014 Alex Kevork

As the biggest shopping day of the year, Black Friday marks the cornerstone of the holiday season for retailers. The…

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Posted in: Advocate Marketing, Facebook Marketing & Social Media Filed under: Advocate Marketing, Brand Loyalty, Facebook Marketing

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