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Amazon announced on Oct. 3, 2016 that the company was no longer allowing incentivized reviews (except for advanced copies of…
Authentic content, generated by real customers is any brand marketer’s dream. As more and more consumers start using ad blockers…
I was lucky enough to have a great chat with Matthew Grant over at Aberdeen’s CMO Essentials publication. He had…
Authenticity, authenticity and more authenticity. There may have been differences in influencer marketing strategies for Spalding, Toyota and Dollar Shave…
Word of Mouth works, but Word of Mouth Marketing is broken. Words from a presentation I heard at the Womma Summit last week. The good news is, we can fix it.
“The ubiquity of ad blocking across advertising mediums makes advocate marketing increasingly relevant as an effective, unblockable alternative.” – Galen…
In today’s digital age, brand communities have swelled to large, fractured numbers of fans. These consumers — their customers —…
“I’m very loyal to New Balance. I have about a dozen pairs of NB running shoes. Most importantly I love…
