With 84% of automotive shoppers on Facebook, and 24% of them having used Facebook as a resource for making their vehicle purchase, auto brands are smart to engage in a frequent and timely manner with their fans on Facebook.
The last game the U.S. National Team played in the 2014 FIFA World Cup raked in 10 million participants and roughly 20 million reactions on Facebook. With a showdown with Germany on deck for this afternoon, we used the Crowdly platform to see which popular auto brand did the best job of capitalizing on that attentive audience this week leading up to the big game. Click on the infographic below to learn about Automotive Advocacy.
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”].png)
In a result we can only hope mirrors this afternoon’s game, Ford overwhelmingly comes away as the favorite in this battle of brands. With 84% of automotive shoppers on Facebook, and 24% of them having used Facebook as a resource for making their vehicle purchase, auto brands are smart to engage in a frequent and timely manner with their fans on Facebook. No company knows this better than Ford, who understands the difference between broadcasting to its fans and conversing with them. Let’s hope Team USA enjoys as comfortable a victory as Ford enjoyed on Facebook in this battle of the brands.
Want to learn more about fostering and retaining brand advocates?
[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]