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Author: Galen Sanford

SXSW Recap: Ad Blocking Armageddon

It’s Adblockageddon! How to Survive and Prosper – SXSW 2016 Recap

March 30, 2016 Galen Sanford

At SXSW this year I was happy to see ad blocking on the radar. One great talk I attended, hosted…

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Posted in: Influencer Marketing, Marketing, SXSW 2016 Filed under: ad blocking, adblocking, Influencer Marketing

Fluidity and Honesty: Gen Z and Identity in 2025

March 12, 2016 Galen Sanford

Gen Z’s fluid sense of identity is novel to be sure, but what does it mean for brands trying to…

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Posted in: SXSW 2016 Filed under: Brand Loyalty, SXSW 2016

Ad Blocking: The End of Ad Buys

October 16, 2015 Galen Sanford

“The ubiquity of ad blocking across advertising mediums makes advocate marketing increasingly relevant as an effective, unblockable alternative.” – Galen…

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Posted in: Advocate Marketing Filed under: Advocate Marketing, womma, word of mouth marketing

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