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Author: Erin Collins

Finding Online Alternatives to Your Offline Events

June 23, 2020 Erin Collins

Finding digital alternatives to offline events and sports sponsorships has been a hot topic at Crowdly recently. The brands that…

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Posted in: Uncategorized Filed under: brand marketing, digital marketing, event marketing, sponsorship marketing, Word of Mouth, word of mouth marketing

HubSpot CEO Defines “Experience Disruptors” and Why They Win

September 12, 2019 Erin Collins

A newbie to HubSpot’s INBOUND Sales and Marketing Conference this year, I had the pleasure of hearing the company’s CEO…

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Posted in: Uncategorized

Are You Doing Influencers Because You Feel Like You Have To?

August 28, 2019 Erin Collins

Within a given week, I’m on the phone with a variety of brand managers and marketers and I’m fascinated by…

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Posted in: Uncategorized

Influencer Fatigue Is Here. What Does That Mean for Your Brand?

August 20, 2019 Erin Collins

If you feel like your social feeds are flooded with more and more #sponsored influencer content by the minute, you’re…

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Posted in: Uncategorized

Healthcare Industry Goes Consumer-Centric

August 15, 2019 Erin Collins

Up until now, the traditional healthcare system hasn’t been geared towards millennials who crave convenient, personalized and engaging experiences. When…

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How to Win Gen Z

August 1, 2019 Erin Collins

Let’s talk about Gen Z. They’re ad-resistant and difficult to reach online. Getting in front of them in an effective…

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10 Stats Comparing Customer Advocacy vs Influencer Marketing

July 17, 2019 Erin Collins

Recently, study after study from leading marketers has shown a growing shift in focus on word-of-mouth marketing from influencers to…

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Posted in: Uncategorized Filed under: brand marketing, customer advocacy, customer loyalty, influencer fatigue, Influencer Marketing, influencers, wom, word of mouth marketing

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