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Author: Dan Sullivan

Amazon’s big change to child/parent review sharing

March 5, 2026 Dan Sullivan Leave a comment

Amazon Is Breaking Up Review Sharing. Brands Will Either Gain Ground — or Lose It. Dan Sullivan 3/5/26 Amazon is…

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Posted in: Uncategorized

The Critical Importance of Early Reviews and the Perils of review grouping

July 25, 2023 Dan Sullivan

A​​s a company that provides legitimate and policy-compliant review programs, we believe in the value of genuine early reviews for…

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Posted in: Uncategorized

Why Good Brands Are Having Trouble with Bad Reviews

May 16, 2019 Dan Sullivan

Good brands are having trouble with bad reviews. While this isn’t a new phenomenon, it seems to be an increasingly…

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Posted in: Uncategorized

Premium brands stock tied to their social engagement. What are takeaways from Canada Goose’s 10% plunge?

January 25, 2019 Dan Sullivan

Canada Goose’s stock plunged 10% after a pessimistic analyst downgraded it due in large part to social engagement. “We see…

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Posted in: Uncategorized
Amazon Review Ban - Crowdly

What Amazon’s Ban on Incentivized Reviews Means for Marketers

October 12, 2016 Dan Sullivan

Amazon announced on Oct. 3, 2016 that the company was no longer allowing incentivized reviews (except for advanced copies of…

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Posted in: Advocate Marketing, Guest Posts & Influencer Interviews, Influencer Marketing, Marketing Filed under: Amazon, Incentivized Reviews

Dunkin’s Oreo Moment: Deflategate

September 11, 2015 Dan Sullivan

Kudos to Dunkin’ for pulling off their own ‘Oreo’ moment of real time marketing during the recent Deflategate media circus.…

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Posted in: Facebook Marketing & Social Media Filed under: Brand Loyalty, Community Management

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