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Author: Brenna Collins

How Alcohol Brands Can Tap Their Best Fans for Word-of-Mouth

March 16, 2021 Brenna Collins

Alcohol brands have often led the way in digital consumer marketing, adopting new technologies and strategies ahead of the rest…

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How Grocery Chains and Retailers Can Use Rising Loyalty to Their Advantage

February 18, 2021 Brenna Collins

It’s no new revelation that today’s consumers are ad-blind and leading brands are looking for alternatives to get in front…

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What Pet Owners Learn From Each Other

February 9, 2021 Brenna Collins

It’s no new revelation that today’s consumers are ad-blind and leading brands are looking for alternatives to get in front…

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The Power of Authentic “Word-of-Mom” Over Paid Ads

January 28, 2021 Brenna Collins

It’s no new revelation that today’s consumers are ad-blind and leading brands are looking for alternatives to get in front…

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Should You Adapt Your Product to the Changing Market?

December 7, 2020 Brenna Collins

According to a survey by McKinsey & Company, 73% of US consumers have changed brand loyalties, stores, or the way…

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Hospitality Marketing in Late 2020 – A Balancing Act

September 29, 2020 Brenna Collins

It’s no secret that hotels and airlines are among the hardest hit industries from the coronavirus pandemic. Restrictions are being…

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How to Overcome Fanless Stadiums with Digital Fan Engagement Strategies

September 3, 2020 Brenna Collins

The return of sports in 2020 is being welcomed with open arms by fans craving a sense of normalcy and…

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