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Author: Alex Kevork

Petco and PetSmart Master Halloween

How PetSmart & Petco Mastered Halloween

October 28, 2014 Alex Kevork

The popularity of animals on the internet knows no bounds. As a result, pet stores have a big opportunity to…

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Posted in: Advocate Marketing, Facebook Marketing & Social Media Filed under: Advocate Marketing, Brand Loyalty

Will CVS Brand Advocates Get Behind A Candy Ban?

October 27, 2014 Alex Kevork

Retailers across the country are gearing-up for next week’s Halloween gauntlet. Falling on a Friday this year, trick-or-treaters and party…

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Posted in: Advocate Marketing, Data & Insights, Marketing, Social Media & Community
Airline Advocacy

Airline Advocacy: How JetBlue Missed a Soaring Customer

October 21, 2014 Alex Kevork

Recently, I purchased two round-trip tickets to Orlando via JetBlue. Due to several great past experiences, I prefer to fly…

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Posted in: Advocate Marketing, Community Management, Marketing Filed under: Advocate Marketing, Brand Loyalty

Inbound 2014 Recap: Advocacy & Community

September 22, 2014 Alex Kevork

During the Bold Talks at last week’s Inbound conference, we were lucky enough to hear Johnny “Cupcakes” Earle and Gerard…

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Posted in: Advocate Marketing, Guest Posts & Influencer Interviews, Social Media & Community Filed under: Advocate Marketing, Community Management, Influencer Advice

The Best Quotes From Inbound 2014

Alex Kevork

Here on the Crowdly blog, we bring you weekly digital marketing highlights from thought leaders across the country. Since we…

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Posted in: Advocate Marketing, Data & Insights, Guest Posts & Influencer Interviews, Social Media & Community Filed under: Advocate Marketing, Brand Loyalty, Influencer Advice

Inbound 2014 Recap: Customer Relationships

September 16, 2014 Alex Kevork

In one of the afternoon breakout sessions, Zendesk CEO Mikkel Svane talked about the customer-brand relationship. It was a quotable 45…

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Posted in: Advocate Marketing, Community Management, Guest Posts & Influencer Interviews, Infographics Filed under: Advocate Marketing, Brand Loyalty, Influencer Advice, Influencer Marketing

Top 5 Social Marketing Quotes of the Week (9/8-9/12)

September 15, 2014 Alex Kevork

   The Quote: “Companies that are committed to customer centricity have leadership that communicates and lives the organization’s values, Alvarez said.…

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Posted in: Data & Insights, Guest Posts & Influencer Interviews Filed under: Advocate Marketing, Data & Insights, Influencer Advice

You Can’t Fake Advocacy – MarketingProfs Podcast

September 10, 2014 Alex Kevork

“Advocacy works when it’s people who really care, saying things that they really mean usually to people that they really…

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Posted in: Advocate Marketing, Data & Insights, Influencer Marketing Filed under: Advocate Marketing, Brand Loyalty, Influencer Marketing

Leaders in Advocate Marketing: Q&A with Hessie Jones

September 9, 2014 Alex Kevork

Hessie Jones is the CEO of ArCompany and a contributor to Steamfeed and the Huffington Post Over the past four…

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Posted in: Uncategorized

Sonic: Using Content to Build Brand Advocacy

September 5, 2014 Alex Kevork

Sonic is the nation’s largest chain of drive-in restaurants. With over 3 million customers daily, the company has a physical footprint equally as…

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Posted in: Advocate Marketing, Community Management, Facebook Marketing & Social Media, Marketing Filed under: Advocate Marketing, Brand Loyalty, Community Management, Facebook Marketing

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