Brands are shifting their marketing budgets from TV advertising to online video due to its targetability, trackability, and tailorability. We…
In November 2007, Facebook launched Pages, stating, “Now, there is a place for them and you can become a fan…
This holiday season, consumers engaged in more than than 28 million mentions online, 8% more than last year. With engagement…
This year, the average holiday shopper is expected to do 44% of their shopping online, the highest ever recorded in…
Shoe manufacturers like Nike, Under Armour and Adidas rely on their biggest fans, “Sneakerheads,” to drive buzz and word of…
In November, we covered the importance of extreme customers in brand communities. Today, we’re diving into the power of the…
As the biggest shopping day of the year, Black Friday marks the cornerstone of the holiday season for retailers. The…
Last week marked the 8th annual WOMMA Summit. The best and brightest marketers gathered in Los Angeles, representing brands, technology…
“We spent too much time in our market research on answering the what, where, and when questions associated with consumer…
“Don’t get me wrong, I enjoy candy corns, but I’m not jumping for joy if someone throws it in my trick-or-treat…