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Author: Alex Kevork

SUPER BOWL XLIX

Super Bowl XLIX – By the Numbers [Infographic]

January 30, 2015 Alex Kevork

Brands are shifting their marketing budgets from TV advertising to online video due to its targetability, trackability, and tailorability. We…

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Posted in: Marketing Filed under: Brand Loyalty, Infographics
FIRST FACEBOOK POST

The First Facebook Posts of Top Consumer Brands

January 27, 2015 Alex Kevork

In November 2007, Facebook launched Pages, stating, “Now, there is a place for them and you can become a fan…

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Posted in: Facebook Marketing & Social Media, Social Media & Community Filed under: Community Management
holiday engagement

3 Ways to Capitalize on Facebook Holiday Engagement

January 6, 2015 Alex Kevork

This holiday season, consumers engaged in more than than 28 million mentions online, 8% more than last year. With engagement…

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Posted in: Community Management, Facebook Marketing & Social Media Filed under: Community Management, Facebook Marketing
wrapping

Driving Word of Mouth Through Holiday Engagement

December 22, 2014 Alex Kevork

This year, the average holiday shopper is expected to do 44% of their shopping online, the highest ever recorded in…

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Posted in: Advocate Marketing, Data & Insights, Facebook Marketing & Social Media Filed under: Advocate Marketing, Facebook Marketing
The Passion of the Sneakerhead

The Passion of the Sneakerhead

December 11, 2014 Alex Kevork

Shoe manufacturers like Nike, Under Armour and Adidas rely on their biggest fans, “Sneakerheads,” to drive buzz and word of…

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Posted in: Advocate Marketing Filed under: Advocate Marketing, Brand Loyalty
crowd

The Benefits of Crowdsourcing for Brands

December 4, 2014 Alex Kevork

In November, we covered the importance of extreme customers in brand communities. Today, we’re diving into the power of the…

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Posted in: Social Media & Community Filed under: Brand Loyalty, Data & Insights
advocacy on Black Friday

Brand Priorities: Advocacy vs. Sales Over the Holidays

November 26, 2014 Alex Kevork

As the biggest shopping day of the year, Black Friday marks the cornerstone of the holiday season for retailers. The…

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Posted in: Advocate Marketing, Facebook Marketing & Social Media Filed under: Advocate Marketing, Brand Loyalty, Facebook Marketing
Word of Mouth Marketing Association Summit Recap

6 Key Takeaways You Missed from the 2014 WOMMA Summit

Alex Kevork

Last week marked the 8th annual WOMMA Summit. The best and brightest marketers gathered in Los Angeles, representing brands, technology…

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Posted in: Advocate Marketing, Events, Marketing, Social Media & Community Filed under: Advocate Marketing, social advocacy, womma, womma summit, word of mouth marketing
Extreme Customers - Advocate Marketing

The Role of Extreme Customers in Driving Influence

November 11, 2014 Alex Kevork

“We spent too much time in our market research on answering the what, where, and when questions associated with consumer…

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Posted in: Advocate Marketing, Facebook Marketing & Social Media, Influencer Marketing Filed under: Advocate Marketing, Extreme Customers, Facebook Marketing, Influencer Marketing

80% of the Crowdly Team Prefers Chocolate

October 31, 2014 Alex Kevork

“Don’t get me wrong, I enjoy candy corns, but I’m not jumping for joy if someone throws it in my trick-or-treat…

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Posted in: Uncategorized

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