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Author: Alex Kevork

SXSW 2015

SXSW 2015 Recap: Winning the Battle for Digital Airspace

March 17, 2015 Alex Kevork

A brand is a reflection of what you’ve done in the past, and a promise for the future – Jeff Griffin,…

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Posted in: SXSW 2015
TOMS

SXSW 2015 Recap: TOMS Raving Fans – How Social Impact Activates Customers

March 15, 2015 Alex Kevork

The best performing video on the TOMS Youtube channel has almost 4 million views — and it was never even…

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Posted in: Advocate Marketing, Community Management, Marketing, SXSW 2015 Filed under: Advocate Marketing
Advocates vs agitators

SXSW 2015 Recap: Advocates vs. Agitators

Alex Kevork

Day 3 of SXSW Interactive kicked off with a panel on Advocates vs. Agitators, with digital marketers Alice Wilson (Southwest),…

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Posted in: Advocate Marketing, Data & Insights, SXSW 2015 Filed under: Advocate Marketing, brand adv, Brand Loyalty
building an army of brand advocates

SXSW 2015 Recap: Building an Army of Brand Advocates

March 14, 2015 Alex Kevork

In what seemed like one of the most heavily attended sessions as SXSW kicked off today, people were packed in…

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Posted in: Advocate Marketing, SXSW 2015 Filed under: Advocate Marketing, Brand Loyalty
innovation

SXSW 2015 Recap: SapientNitro Tackles Innovation Overload

Alex Kevork

During the afternoon sessions at 2015’s SXSW Interactive, Jay Wilson (Director of Technology) and Laura McDaniel (Vice President of Marketing…

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Posted in: Marketing, SXSW 2015 Filed under: Brand Loyalty, Data & Insights, SXSW 2105

SXSW 2015 Recap: What is a Brand Now Anyway?

March 13, 2015 Alex Kevork

“In the digital age, connectivity and community bring immediate transparency to most products, begging the question what function brands serve…

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Posted in: Uncategorized Filed under: Advocate Marketing, Brand Loyalty, Data & Insights, SXSW 2105

Brand Advocacy Recap: SXSW Interactive 2014

March 5, 2015 Alex Kevork

Last year, we left SXSW Interactive inspired and motivated to continue building an authentic, powerful, and simple solution that finds and…

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Posted in: Advocate Marketing Filed under: Advocate Marketing

JCPenney’s Loyal & Engaged Brand Advocates

March 4, 2015 Alex Kevork

In our Retailer’s Guide to Brand Advocacy, we looked at a range of brands and their ability to generate and…

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Posted in: Advocate Marketing, Marketing Filed under: Advocate Marketing, Brand Loyalty

The Power of Reply: Sears Leading the Way

February 25, 2015 Alex Kevork

Our research of more than a dozen top brand pages shows that when a brand replies to a fan’s comment,…

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Posted in: Advocate Marketing, Facebook Marketing & Social Media Filed under: Advocate Marketing, Facebook Marketing

Brand Advocacy is All Around

February 18, 2015 Alex Kevork

We spend a ton of time at Crowdly understanding and humanizing brand advocacy in the digital world. We find it…

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Posted in: Advocate Marketing, Marketing Filed under: video

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