Tapping into what makes the influencer beloved by their audiences is the real secret sauce. Your voice, their tone. –…
With over 8 years of online marketing experience, Nathan Jokers has been deeply rooted in the digital evolution for many…
In a noisy, fragmented world, people are less willing to listen to advertisements – but are more willing to listen…
Too many marketers make the mistake of sourcing content from “professionals,” then looking for promotional support from “influentials.” – Michael…
Counting likes and followers isn’t enough in 2016. – Tammy Gordon, AARP Today, we have insight from a marketer who…
We should be producing content because it makes sense for our audience, not with the sole goal of it going…
Being a marketer in 2015 has been really, really fun. The puzzle of digital ROI is starting to form a…
Word of Mouth works, but Word of Mouth Marketing is broken. Words from a presentation I heard at the Womma Summit last week. The good news is, we can fix it.
It’s Advertising Week XII in New York City, and thus far, the panels and discussions have been great. For those…
In today’s digital age, brand communities have swelled to large, fractured numbers of fans. These consumers — their customers —…