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Authentic content, generated by real customers is any brand marketer’s dream. As more and more consumers start using ad blockers…
I was lucky enough to have a great chat with Matthew Grant over at Aberdeen’s CMO Essentials publication. He had…
If I had to pick one session from SXSW 2016 that had a message I felt everyone in business (or…
Authenticity, authenticity and more authenticity. There may have been differences in influencer marketing strategies for Spalding, Toyota and Dollar Shave…
Over the course of the last few months, we asked a lot of marketers what notable trends they think 2016…
An influencer understands their audience, and they have a bond that’s been strengthened by mutual trust and respect. – Ali…
Maribeth Ross is the Chief Content Officer and Managing Director at Aberdeen Group. She is a veteran B2B marketer fascinated…
Marketers are forgetting the individuals that make up the aggregate. – Dan Sullivan We may be biased, but we…
Jeremy Goldman is the Founder and CEO of New York’s Firebrand Group. His views have been featured in publications such as…
