AllFacebook Post: How To Beat Fake Facebook Likes

In his recent post on AllFacebook, Crowdly CEO Dan Sullivan recaps his take on the video, asserts that the issue is real, and is symptomatic of a larger groundswell of much needed change happening in social marketing. Dan breaks down tactics that brands can take to beat fake Facebook Likes and grow a healthy, valuable brand community which include:

  • Likes Are A Vanity Metric: Engagement Is King
  • Size Isn’t Everything: Strengthen Your Core Fan Base
  • Ads Still Work: Focus On Social Context