By: Stacey Furtado
You may have heard by now, but Advocates are the bread and butter to any great brand community. They help companies grow 2.5 times faster than competitors (Source: CustomerThink), spend 13% more than the average customer (Source: SatMatrix) and are 70% more likely to be seen as a good source of information by the people around them (Source: Bzzagent). Building advocacy for your brand not only makes sense from a business perspective, but also from a personal one: your fans want to connect with you. Want to know how to do that? We got you covered. We put together a FREE GUIDE highlighting some of the best insights and advice from 22 of the top brand and industry leaders on building community.
Expect insights like these:
- “We have made it our goal to not only nurture our relationships with our current brand advocates but to also cultivate new ones, turning the infrequent guest into the loyal guest, and ultimately an advocate for the brand.” – Rob Palleschi – Global Head, Hilton Hotels & Resorts – FastCompany
- “The individual relationship with the Influencer is so important, because ultimately, the influencer will associate their interactions with company employees and representatives as a reflection of the larger brand.” – Rose Reid – Digital Strategist, Social@Ogilvy – womma.org
We believe in learning from the best. These 22 influential brand and industry leaders are exactly that.
Want to see the full list? Download the FREE GUIDE: 22 Quotes on Building Brand Communities
